New retail and new manufacturing, with the continuous evolution of artificial intelligence and the introduction of various new technologies in recent times, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have shifted from traditional counters to online sales and then to the WeChat business field, and now all of this is changing again. Personalized customization of cosmetics has become a trend nowadays. For the customization of cosmetics, it is inseparable from the personalized customization of plastic packaging bottles for cosmetics.

With a fast-paced lifestyle, the frequency and cycle of product exchange are gradually accelerating. The traditional customization of cosmetic packaging bottles is no longer suitable for the needs of market development, and more changes need to be made in the customization methods.

So what is the customization method for innovative cosmetic packaging bottles?

1. The minimum order quantity must be a small batch

Due to the rise of online platforms carrying goods, many brands are selling in small quantities, but at the same time, they require products to have independent characteristics of other products, so packaging has become the most important promotional highlight. The customization of traditional cosmetic packaging materials often has a minimum order quantity of several hundred thousand, which small brands cannot afford. Therefore, the future customization trend will definitely be small batch customization.

2. Strong R&D and innovation capabilities

It is also mentioned above that the fast-moving consumer goods market first emphasizes the word "fast", so cosmetics packaging bottle manufacturers must have established their own research and development design departments to develop and design popular products, create new models, and lead the market in product updates and iterations.

Therefore, with the increasing demand for customized cosmetics bottles in the future, the cosmetics bottle packaging industry will usher in new changes. For cosmetics bottle packaging companies without design capabilities, they will face reshuffle and elimination. This is inevitable for cosmetic bottle companies, and this trend will be inevitable. Therefore, it is very important to strive to embrace and change.