Cosmetic packaging bottles should be unique and attractive, while also being low-key enough to maintain a high-end position. Do you know what content should be included in the customization of cosmetic packaging bottles?

Identify target groups

Although there are some guidelines for customizing cosmetic bottles that can be followed. Have you ever walked into a luxury cosmetics store and noticed that the appearance of packaging bottles that can attract your attention and the target audience of the products are generally similar. This is because before customizing cosmetic packaging bottles, the brand first understands the target audience of the product, and then customizes the packaging bottles according to the preferences of the target audience.

Targeting age groups to consider demand points

Not all series of product packaging bottles from the same brand are similar. Because cosmetics series targeting young women may not attract middle-aged people. The design elements of the same series of women's cosmetics packaging materials and men's cologne will also differ.

Add design elements

After determining the target audience, you can start exploring the basic elements of packaging bottle customization. Although there is no universal way to design your cosmetics packaging bottles. In the luxury goods market, a low-key packaging bottle appearance is usually more attractive than a flashy appearance. Using a single main color in cosmetic packaging bottles can provide a color focal point for the overall packaging bottle.

In addition to color focus, many high-end cosmetics brands also like to add processes such as stamping and embossing to their brand logos to highlight their brand information. The addition of small area stamping and embossing techniques not only maintains the overall low-key of the packaging bottle, but also creates a sense of luxury.

When customizing packaging bottles for your luxury cosmetics brand, consider current trends as design inspiration. But the premise is to determine your target market and obtain design inspiration from the target audience. Their needs will determine how you should design cosmetic packaging bottles for your brand.