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The business scope of plastic bottle packaging manufacturers should start from their own perspective
2023-05-16

As for plastic bottle packaging, it involves a wide range of packaging fields, including food, beverage, cosmetics, medicine, chemical industry, and so on. So is it better for a plastic bottle packaging manufacturer to have a rich product line and a wide range of products, or is it better to have a single variety? Regarding this issue, many people may not think it is important, but I have been in the plastic bottle industry for many years and believe that it is very important for plastic bottle manufacturers to treat it with caution.


Plastic bottle packaging manufacturer picture1


Firstly, if a manufacturer has a rich product line, as it involves a lot of equipment costs for product molds, the capital cost requirements for plastic bottle manufacturers will be high. Moreover, the product line is too diverse, which requires a lot of manpower investment for plastic bottle packaging manufacturers to focus on their products, which requires the scale of the manufacturers. Therefore, small and medium-sized plastic bottle packaging manufacturers should not make their product lines too rich, otherwise they will have no time to consider and will not be competitive.


Plastic bottle packaging manufacturer picture2


Secondly, for plastic bottle packaging manufacturers that focus on a certain field, it cannot be said that the product line is too narrow. Although being too narrow is beneficial for focusing on the development of a certain plastic bottle packaging product, the target customer group is too small, which is not conducive to the long-term development of plastic bottle manufacturers.


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In short, for plastic bottle packaging, we hope that manufacturers can start from their own strength and gradually expand their production scope based on the careful preparation of each product.